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Taking the Stress Out of Selling

We'll guide you through the selling process, from listing and marketing your home to arranging private viewings and open houses. Offering a customized approach for each property, we provide counsel every step of the way to make the sales process move as smoothly as possible. Contact us to get started and identify the optimal sales strategy tailored to your own unique set of circumstances.

Taking the Key


Step 1: Engage a Realtor® with expertise in your market to develop a customized sales strategy based on your unique circumstances. Establish asking price informed by a Competitive Market Analysis (CMA). Compile list of improvements during ownership.

Step 2: Make Your Home "Camera Ready." Declutter, depersonalize, stage (as needed) and photograph.  Approve print and digital marketing material developed by your Realtor® showcasing your home. Establish timeline for going to market or approach if considering a private/off-market sale.

Step 3: Market & Show Your Property. Conduct multi-platform marketing campaign showcasing your home targeting prospective buyers where they live, work and play. Arrange private showings and consider need for Open House and/or private Broker preview.

Step 4: Offer Negotiations. Align on approach for offer consideration with your Realtor®, receive offers, negotiate as needed.

Step 5: Contract Negotiation. Accept offer, engage real estate attorney to craft a Residential Real Estate Sales Agreement, send to buyer's attorney. Address home inspection concerns. Sign contract & await contingencies to be released.

Step 6: Appraisal & Buyer Property Visits. Provide access for a certified Real Estate Appraiser to conduct an appraisal to determine your property's market value. Allow buyer periodic access to your home, accompanied by his/her Realtor®, as agreed upon per your final Real Estate Sales Agreement.

Step 6: Complete Repairs & Closing. Complete any agreed upon repairs pursuant to the home inspection, sign closing documents with your attorney, receive funds - transfer ownership to the buyer. 

Step 7: Make Your Move! Coordinate moving details, cancel or transfer accounts to new homeowner. 

Aerial Photo of a Real Estate

Our Process


Initial discussion to identify objectives, needs & timeline


Finalize asking price, photograph property, develop marketing material & prep for showings

Go To Market

Arrange private showings, Broker Preview & Open House; negotiate offers

Close the Deal

Accept offer, provide counsel & oversight from contract to closing


Seller Transaction Costs

When selling a property, there are a number of costs that need to be considered.  Being mindful of these expenses will both set expectations and most effectively position you for success in your sale and transition to a new home.

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